New White Paper on sustainable events published by European CVB alliance

The Strategic Alliance of the National Convention Bureaux of Europe (SANCBE) has presented at IMEX Frankfurt a new White Paper titled, ‘How can national convention bureaux leverage their influence for sustainability?’. In alignment with the frameworks provided by the European Green Deal and the Net Zero Carbon Events Initiative, the White Paper showcases a collaborative action plan towards a shift to sustainable business events. It was launched on 22 May in Frankfurt, Germany at the new Global Forum for National Convention Bureaux, initiated by SANCBE and supported by ICCA and the IMEX Group. Matthias Schultze, managing director at the GCB German Convention Bureau and co-chair of SANCBE, said: “Business events have been focusing on ecological sustainability for many years, but from now on we need to expand our understanding of sustainability, intensify our efforts, and align them with the best available science, existing international goals and frameworks as well as leading industry movements such as the Net Zero Carbon Events Initiative.” Areas of action The new SANCBE publication addresses four pillars and related areas of action: expertise & resources, advocacy & communication, strategy & standards, facilitation & innovation. These pillars show a number of concrete directions and approaches for national convention bureaux to leverage their role and influence in accelerating the sustainable transition. The full SANCBE White Paper is available for download free of charge through this link.