New Zealand odyssey for 10,000 Chinese delegates

From 9 October to 5 December, a delegation of about 10,000 visitors was flown to New Zealand for the 2023 Amway China Leadership Seminar, produced by Encore Event Technologies APAC. Encore won the bid, which resulted in visitors filling 20,000 hotel nights in Queenstown and Auckland and funnelled an estimated NZ $40m (USD $25m) into the economy. Auckland Convention Group and Queenstown Convention Bureau managed the pre-event activities including tourist activities to showcase each local area. The event highlight was a final gala night dinner at the Viaduct Events Centre in Auckland and Queenstown Ice Arena, which was staged 15 times throughout the period to visitor groups of approximately 600 per event. On the event series Scott Nodsle, Encore’s managing director of APAC, says: “Encore’s successful involvement in Amway China’s Leadership Seminar demonstrates how far business events can go beyond mere logistics to leave a lasting impact on attendees.” Entertainment included trio JGEEKS, combining traditional Māori moves with modern dance techniques and humour, C-Pop singer Laurence Larson, and multimedia performers Vosper Tron. Throughout the evening, care was taken to ensure the performances and scenography intertwined to reinforce Amway’s values of harmony, wonder and partnership. Nodsle adds: “Post-COVID, events have redoubled their power to connect and inspire. When people come together, ideas take flight and relationships strengthen. Even more so when the experiences fuse imagination, ingenuity, and innovation in culture-rich destinations that elevate a brand’s emotional resonance. What you see is teams buzzing with energy and enthusiasm – both for the company and the country they’ve visited.”