The corporate event specialist hotel Grand Hotel Principe di Piemonte in Viareggio has appointed Laura Balbarini as its new sales and marketing manager. She will also look after sister Hotel Brunelleschi, too.
Balbarini is former president of the Convention Bureau of Pisa as well as of the ‘Pisa dei Miracoli’ corporate network and a former MD of PCO agency, L&B Studio where she managed Mice activities in territories such as South Africa and Asia. She also founded Meridiana Events & Education, a PCO dealing with logistics and educational and training content within the health sector.
Since October 2013 she has been coordinating a group of Tuscan coastal companies in the Convention Bureau Pisa Tuscany.
Balbarini describes The Grand Hotel Principe di Piemonte as “an international benchmark”.
“Helping it expand, as it has overwhelmingly been doing in recent years, is more than just an opportunity for me: it is a very important point of arrival,” she says.
Claudio Catani, hotel GM, said he was sure Balbarini would give the hotels the necessary impetus to add to MICE growth in recent years.
The Grand Hotel Principe di Piemonte overlooks Viareggio’s promenade and is a member of Small Luxury Hotels of the World. It has 106 rooms its ‘Central’ conference room can accommodate up to 250 people.
