NSW joins AACB

The Association of Australian Convention Bureaux (AACB) has announced the NSW Government’s tourism and major events agency, Destination NSW, has joined the national peak body for Australia’s convention bureaux. “We commend Destination NSW for developing the NSW Regional Conferencing Strategy and Action Plan and are pleased to welcome another part of regional Australia to the ranks of AACB,” said Andrew Hiebl, CEO of the AACB. “Destination NSW has recognised the value that AACB provides as a trusted entity to large and small destinations alike, including market intelligence insights and the opportunity to learn from a broader network of bureaux across the country.” The AACB represents Australia’s most influential city and regional convention bureaux, advocating on behalf of over 1,700 industry operators and stakeholders. The A$6m NSW Regional Conferencing Strategy & Action Plan was released by the NSW minister for Tourism and Major Events Adam Marshall in August 2017 and aims to drive more business events and visitors to rural and regional NSW.