NYC & Company puts diversity at the forefront of MICE strategy

Americas News
NYC & Company puts diversity at the forefront of MICE strategy

New York City’s official marketing company, NYC & Company hosted CMW for its press briefing breakfast, 26 April, at the Magistrates Court, NoMad London UK, where it outlined its latest MICE strategy.

Embracing New York’s diversity is being placed at the heart of the city’s appeal to international travellers, as it looks to bounce back from two years of Covid-19 stagnation. During 2020-2021, domestic and international visitation to New York dropped below 50% of pre-pandemic levels.

Fred Dixon, president and CEO of NYC & Company, is upbeat and said visitor trends are strongly on the rise and MICE is crucial to this return.

“We’re expecting 85% of pre-Covid-19 demand to return to the city by the end of the 2022,” he said.

NYC & Company is putting a spotlight on the city’s diversity by promoting three of the major experiences that international travellers can explore while in New York. Below are three campaigns that it’s promoting for international visitors:

  1. The Asian Experience in NYC
  2. The Latino Experience in NYC
  3. The Black Experience in NYC

Throughout the pandemic, New York has been keen to develop its infrastructure. The city has constructed the first new major airport in the US for over 25 years. The Queens-based airport is a US$8bn project and will expand the city’s already broad global accessibility.

Jacob K. Javits Convention Center of New York in Manhattan is also undergoing a large expansion project. The centre’s new  5,000sqm event space will accommodate up to 6,000 people.

New York City is also awaiting confirmation of which football matches the city will host at the 2026 FIFA World Cup, that is set to take place across the US, Canada and Mexico. The announcement of the matches’ venues will be on 18 May 2022.

To learn more about New York City MICE and NYC & Company’s strategy, please click this link.

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