Following an extensive global search, PCMA president and CEO Sherrif Karamat, CAE announced, 16 September, the hiring of Jaime Bennett (pictured) as the association’s new business director, EMEA. She takes up the post on 21 September.
“PCMA can and must support business events stakeholders in EMEA as they come to grips with the challenges of post-pandemic recovery”, said Karamat. “Jaime is an acknowledged European business events industry leader with EMEA-specific insights and relationships that will ensure PCMA delivers compelling high value initiatives for our EMEA audiences and partners in the face of today’s marketplace realities.”
Most recently as sales and marketing director of Ireland-based Conference Partners International, Bennett has been actively involved in the business events industry for over 15 years. She is an immediate past chair of The Association of Irish Professional Conference Organisers (AIPCO).
“The recovery of business events in EMEA will be varied and complex and PCMA can play a vital role for all stakeholders”, said Bennett. “I will be making collaboration with business event brand and organisational leaders throughout the region my top priority to ensure PCMA is developing products and services to serve the unique needs of our EMEA audiences.”
Bennett will be based in Killyleagh, County Down, Northern Ireland and her immediate focus will be on the development of a new PCMA EMEA regional business plan in conjunction with PCMA’s EMEA Regional Advisory Board. This includes region-specific events, curated content and education, as well as enhanced stakeholder engagement and the activation of EMEA initiatives outlined in PCMA’s global business events industry recovery plan – Recovery Discovery.