PCMA gets disruptive with Knowledge Exchanges

Global industry association PCMA is placing disruptive technologies at the heart of its two upcoming European Knowledge Exchange events in November. The events in London and Barcelona will feature industry leaders discussing how the business events industry can leverage disruptive technologies and create event experiences that drive economic and social progress. The ‘Brand Purpose & Experience Design’ event will be held on 23 November 2018 at Andaz Hotel in London in collaboration with ICE Talks. Jose Luis Lanchas, Director of Global Events at SAP, and Amy Funderburk, Senior Director Brand Strategy at SAP, will lead the discussion on how to integrate community advancement and event experiences to serve a greater brand purpose. The session will explore engagement channels that can amplify business events. Synchronised with IBTM World in Barcelona, ‘Leveraging Disruptive Technology to Enhance Your Events’ will take place on 28 November 2018 at Fira Barcelona Gran Via. James Morgan from Event Tech Lab will take attendees through some of the latest event technologies. Luca Favetta, PCMA Regional Business Director, EMEA, says: “We invite meeting and event professionals to join PCMA in London and Barcelona for two topical sessions aimed to bring immediate value to their business, and be inspired by our presenting experts and participating peers alike. With these two sessions, we’ll conclude our series of events in Europe, however we’re already working to deliver an exciting 2019 education programme inspired by industry professionals from Europe, for Europe.” More detail about the London and Barcelona Knowledge Exchanges, respectively, is available at: pcma.org/event/knowledge-exchange-london-2/ and at: pcma.org/event/knowledge-exchange-barcelona