Penang Convention & Exhibition Bureau on the road in India for 7th Roadshow

Penang Convention & Exhibition Bureau (PCEB) has taken to the road in India to present the 7th edition of the Penang Roadshow to India 2024. The Roadshow takes in four diverse cities, 15- 22 January – Mumbai, New Delhi, Chennai and Kochi. The roadshow provides a unique opportunity for Indian travel enthusiasts and professionals to immerse themselves in the offerings of Penang. The ‘Penang Odyssey’ campaign is a strategic initiative by PCEB aimed at elevating Penang as the preferred destination for both business meetings and leisure escapades in the Indian market. With a dual focus on business and leisure, the campaign strives to foster relationships with India’s travel agents. The PCEB team says it anticipates a gathering of approximately 200 buyers from each city, with a focus on networking, collaboration, and business expansion. In 2023, Penang hosted around 600 events with 160,000 delegates, signalling a robust event calendar with an estimated economic impact (EEI) of RM1bn. Malaysia recently introduced a nationwide introduction of a visa-free regime, allowing stays of up to 30 days starting from 1 December 2023 to 31 December 2024, a strategic move that presents a significant opportunity to further strengthen direct airline connectivity with India. Penang says it is actively working to establish additional direct flights with India.