Tourism Australia has announced that the next edition of its signature event for promoting Australia as an incentive destination, Dreamtime, will be held in Perth, Western Australia for the first time, in December 2019.
As part of the Dreamtime programme, Australian industry will have the opportunity to meet and do business with qualified buyers from key markets including Greater China, Singapore, Malaysia, Indonesia, India, New Zealand, USA and the UK during business sessions – helping to secure future incentive business for Australia.
“Dreamtime is Australia’s largest business events showcase and taking the event to Perth is an exciting development for the city. With new hotel infrastructure developments, new international non-stop flights from London and a growing incentive offering, Perth is continuing to raise its profile internationally,” said Tourism Australia MD John O’Sullivan.
Perth Convention Bureau (PCB) Chairman Kevin Skipworth said: “Dreamtime is the preeminent showcase event to promote our destination to conference and incentive groups around the world. Tourism Australia has a wonderful heritage in managing this premium event. PCB industry members will benefit enormously.”
O’Sullivan said Dreamtime had a strong track record in driving real business outcomes for the Australian business events industry.
“We know there’s nothing like experiencing Australia first-hand to drive business, and Dreamtime has proven this time and again, providing outstanding value to the Australian business events industry,” he noted.
“The Dreamtime 2017 event has generated more than 105 business leads to date, worth more than AUD100m, with a media reach of over 207m people across the globe helping to encourage more business event to Australia.”
The Hon. Paul Papalia CSC MLA, Minister for Tourism for Western Australia said: “The State Government is thrilled that Perth Convention Bureau has secured the rights to host Tourism Australia’s Dreamtime 2019 for Western Australia.”
The Dreamtime program also includes a destination showcase, dedicated media event and networking opportunities to allow the maximum engagement between Australian industry and international business events buyers.
Dreamtime 2019 will be held 2-3 December in Perth, with international buyers and media then continuing on educational visits to other Australian destinations.
Dreamtime is held every two years and 95 international incentive planners and 19 international and domestic media attended Dreamtime 2017.
