Positive signs for US hotel industry as occupancy rates rise

Americas News
Positive signs for US hotel industry as occupancy rates rise

US weekly hotel occupancy reached its highest level since October 2019, while room rates hit an all-time high, according to hospitality research specialists STR‘s latest data through 24 July.

18-24 July 2021 (percentage change from comparable week in 2019):

  • Occupancy: 71.4% (-7.8%)
  • Average daily rate (ADR): US$141.75 (+4.0%)
  • Revenue per available room (RevPAR): $101.24 (-4.2%)

Historically, the middle weeks of July are the country’s highest occupancy weeks each year, and 2021 has been no different ,even as demand slows week to week.

ADR, while at an all-time high on a nominal basis, comes in at a real value of $136 when adjusted for inflation. Both occupancy and ADR played a role in RevPAR reaching its highest level since July 2019 on a nominal basis.

Among the Top 25 markets, Tampa saw the only occupancy increase over 2019 (+2.9% to 78.5%).

San Francisco/San Mateo experienced the steepest decline in occupancy when compared with 2019 (-35.2% to 58.3%).

Miami reported the largest ADR (+52.0% to US$237.49) and RevPAR (+49.3% to $183.66) increases over 2019.

The largest RevPAR drops were in San Francisco/San Mateo (-54.4% to $97.93) and Washington, D.C. (-43.4% to US$69.86).

Industry recovery will be a key focus of the 2021 Hotel Data Conference. Click here for registration, with both in-person and virtual options available for STR’s 13th annual event in Nashville.

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