Radisson Hotel Group to offer new ‘unbounded’ meeting vision with AI-powered Dream Machine

Radisson Hotel Group has unveiled a new value proposition Radisson Meetings Unbound and its AI-powered Radisson Meetings Dream Machine. Using a customised generative AI tool, the Radisson Meetings Dream Machine enables event professionals to go beyond the conventional boundaries, from conceptualisation to visualisation, using the platform to create visually stunning representations of their of dream event spaces. Clients can also check out real case studies of successful innovative event formats. To bring the Radisson Meetings Dream Machine to life, the Group is organising a series of experiential creative workshops and ‘infinity rooms’ in key destinations across Europe and Africa. Radisson Hotel Group’s infinity room is an immersive experience designed to help vent planners step out of their comfort zone to redefine their approach to meetings and events. Entering an almost pitch-black meeting room, participants are led through a series of visualisation exercises to help them think about the challenges they face when organising meetings and how to navigate these different event constraints, by placing a particular emphasis on sensory experiences such as lighting and sound. As organisers progress through the different stages of the event planning process, the room gradually lightens, slowly revealing infinity patterns, designed to facilitate co-creation and collaborative innovation. The first infinity room was recently launched at Park Inn by Radisson Amsterdam City West. The Radisson Meetings Dream Machine events roadshow will continue with creative and immersive events in Düsseldorf, Copenhagen, Manchester, and Johannesburg. “In a crowded conference landscape, impressing event organisers and delegates is difficult. Delegates expect to be fully immersed and engaged in return for taking the time and effort to attend an event. Inspiration and creativity are needed now more than ever before. At Radisson Meetings, we remain committed to helping our partners unlock the doors to new meeting possibilities… Using pioneering AI technology, our event venues will be transformed into playgrounds where ideas soar, connections deepen, and creativity blossoms… We work hard to think outside the box, and bring event visions to life, and are proud to unveil this exciting new offering,” says Daniela Dumitrescu, global marketing strategy director, Radisson Hotel Group. The benefit of the technology also extends to the in-house event teams, as they can show different meeting room set-ups in real-time through any smartphones or VR goggles. For more details about Radisson Meetings Unbound and the Radisson Meetings Dream Machine, visit: https://www.radissonhotels.com/en-us/meeting-conference-hotels/meetings-unbound