A new book, Marketing Destinations and Venues for Conferences, Conventions and Business Events, from Tony Rogers and Rob Davidson, was launched at ibtm world in Barcelona last week and should provide indispensable information for meetings professionals and students.
Published by Routledge, the book is an entirely updated edition of a work by the same authors first printed in 2006.
The authors have brought the content up to date, reflecting major contemporary themes and developments in venue and destination marketing, including the use of the social media, brand alignment and content marketing.
Tony Rogers told CN: “Rob and I were delighted with the industry’s response to the formal launch of our new book at ibtm world. It was standing room only for our launch presentation. We hope that the book will, indeed, be as well received as the first edition seems to have been, both by industry practitioners and by academia.”
The book’s content includes practical, real-life case-studies, contributed by meetings industry colleagues from around the world, and offers many innovative ideas and techniques for use by industry professionals in promoting their destination or venue in today’s highly competitive world.
Chief executive, of Glasgow City Marketing Bureau Scott Taylor said the book provided insights into what shapes the industry. “If you want to stay one step ahead of your competitors, then don’t put this book down. It is essential reading for professional development.”
While Judith Mair, senior lecturer in event management at the School of Business, University of Queensland in Australia, praised the book’s “excellent range of international case studies…This book will be an invaluable resource to anyone teaching, researching or studying conferences, conventions and business events”.
Tony Rogers has been involved with the conference and business events sector for over 25 years and has managed several industry trade associations. He now runs his own consultancy specialising in research and destination/venue marketing.
Rob Davidson has lectured on business events in Higher Education for 20 years. As MD of MICE Knowledge, a consultancy specialising in business events research, education and training, he has undertaken research projects for many major organisations including Reed Travel Exhibitions.