RoomIt by CWT signs new strategic global partnerships

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RoomIt by CWT signs new strategic global partnerships

RoomIt by CWT, the global hotel distribution division of CWT, has announced a slew of new strategic partnerships with global hotel guest acquisition platforms, including SiteMinder, Vertical Booking, RateGain and RateTiger by eRevMax.

Commenting on RoomIt’s growing channel manager programme, Shannon Hyland, Senior Vice-President of Global Supply at RoomIt by CWT, said: “Hotels want to ensure their rooms are booked and we want to guarantee our business travellers have the best access to rooms and rates near their destination.”

CWT noted that many business travellers are booking outside of their company travel policy due to lack of availability of rooms that are both in policy and meet their needs and referenced research by RoomIt & GBTA, which claimed business travellers say staying at a hotel close to where they need to be during their trip is just as important as having Wi-Fi access.

“By adding these partnerships, hotels not only have more distribution flexibility, but they’re able to amplify their visibility among business travellers and we’re able to offer a better traveller experience,” said Hyland. “We are thrilled to engage in these partnerships with key local players, as they will allow us to provide superior local hotel content to our business travel customers in key markets such as India, Brazil and France.”

Properties connected via channel managers are available globally, for all points of sale through CWT travel counsellors as phase one. To be eligible, participating properties must be located in a business travel destination and provide amenities and services that cater to business travellers, including last room availability, in-room Wi-Fi, same-day cancellations and loyalty points (if applicable).

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