Sarawak, Malaysia has launched the BESarawak Centralised Collaboration & Data Sharing Initiative (BEdata) for the region’s business events industry. The initiative was launched at BESarawak’s Tribe Assembly 2021, 26 November.
Beyond obtaining an overview of Sarawak’s business events sector and its local economic impact, BEdata aims to create a baseline for data generation concerning Meetings, Incentives, Conventions, and Exhibitions (MICE).
It is expected to support investment decisions made by the government to ensure the sector remains competitive, while assisting the formulation of strategic and tactical plans to develop the industry.
Tribe Assembly 2021 is the next episode in a series of events, which was first organised in 2018, to award and celebrate the achievements of industry partners. This year’s event expanded its programme to include education sessions, and discussions with government and business events stakeholders.
Speaking at Tribe Assembly 2021, Datuk Sebastian Ting, the Malaysian assistant minister of Tourism, Arts and Culture, said: “There is no denying that marketing and winning bids are important. However, we, as a destination, are accountable to develop the industry in a holistic manner by securing public and private sector partnerships. We must nurture the ecosystem together.”