Sarawak to target more association ties at AWC in Antwerp

Sarawak in Malaysia is one of the destinations looking to foster closer ties with international associations, federation and societies at the Associations World Congress, which takes place 12-14 March in Antwerp, Belgium. Sarawak Convention Bureau (SCB) chief operating officer Amelia Roziman stressed the importance of cultivating global relationships at the congress. “Associations possess undisputed knowledge, the latest findings, and constantly seek to advance real impactful change to their members and their members’ communities. Sarawak is capable of providing such platforms, evident from its strong reputation as a preferred international destination for convention organisers,” she said. The Associations World Congress, now in its 11th year, is the largest conference for employees and officers of professional, scientific and trade membership organisations in Europe. “Sarawak widens its borders to welcome all associations tribes – be they scientific, trade or philanthropic – to assemble under one powerful global tribe to create new realities. This is the vision of our boldest campaign, Redefining Global Tribes, and we are excited to bring this back to the shores of Antwerp,” Roizman added. Redefining Global Tribes is an award-winning campaign championing the impact of Business Events on the global economy. To find out more about the campaign, visit the Sarawak stand (27) at Associations World Congress Antwerp.