Bringing destination marketing into an online environment is one of the goals the Seoul Convention Bureau (SCB) had in mind when creating a digital resource for event organizers. SCB has digitally transformed the charm of Seoul, a global MICE destination, starting with a platform called Virtual Seoul for hosting online MICE events such as conferences, summits, and round tables. The beloved promotion booth has become Seoul MICE World, which introduces mini cultural events along with other tourism and MICE industry information in the city by clicking on the link on the event website. The virtual teambuilding program is the latest resource with 49 360 VR videos for virtual site inspection to invite online participants to digital Seoul.
The Virtual Seoul Playground is designed to present a stimulating teambuilding experience to online participants. Unlike on-site events, online events focus more on delivering scheduled session, easily neglect the fun factors. Korean culture-rich activities will reinforce memories of the authentic atmosphere of Seoul and bring out a desire to visit the city in person to participate in exciting teambuilding activities in near futures.
These innovative digital catalysts help accelerate innovation. Not only does Seoul offer the fastest internet service in the world, it also has a great networking base that is most prevalent in the city. Though the digital development of the MICE industry can proceed as naturally as the seasons change. However, SCB is certain of these catalysts, which can be seen experimentally, will drive the implementation and accelerate the settling of the ultimate hybrid model in the industry. Keeping the local industry active is about keeping the MICE business in tough times and entering a ready post era.
Seoul’s digital transformation is not limited to online MICE events. Much part of the quarantine procedures for on-site event are provided using advanced technologies. A simple QR code starts a zero-contact registration including filling up a mandatory questionnaire to help secure the venue from COVID-19 and it is also used to record the access to the venue throughout the event takes place. Thermal detecting devices presented much evolvement as temperature checking is the most effective way to prevent any potential infection, from a basic thermometer and thermal imaging devices with screens to a device swiftly checking temperature on the wrist while a drop of sanitizer is sprayed on hands. SCB provides various supports for on-site events including rentals of thermal detecting devices, disinfection services for the venue, supply of personal hygiene kits and combination of insurance and concierge service called Reassuring Package.