Simpleview to give ICCA technology boost

Simpleview, a global technology and software provider for the meetings and events industry, has announced a strategic alignment and long-term partnership with the International Congress and Convention Association (ICCA). The phased plan will include an ICCA visual identity refresh, the design and implementation of a new ICCA website, a CRM platform to streamline the day-to-day operations, a new ICCA member portal, and a reimagined ICCA association meetings database. The partnership aims to add value to the ICCA member experience through the deployment of modern technologies and growing association knowledge on their database. James Rees (pictured) added: “During this period where the world has dealt with significant change and the business events industry has stopped, we recognise the importance our industry places on knowing their client through quality data and the requirement to accelerate recovery through qualified business events. Simpleview is bringing its global expertise, insights, and technology to this project, and we both look forward to collaborating with the industry to get back to business.” Rich Reasons, president of Simpleview, said: “ICCA provides various tools, resources, and education to support members and we are excited to be a part of that support system. With our partnership and investment in ICCA, we are now fully vested in their continued success.”