Singapore’s business events sector has entered 2026 in strong form. Overall tourism receipts reached a record S$32.8 billion in 2025 – up 10% year on year – with the MICE segment leading the charge: business events generated S$2.3 billion, a 35% increase on 2024. The figures reflect a well-established dynamic: MICE delegates consistently outspend leisure visitors, making the sector a disproportionately valuable part of Singapore’s visitor economy.
That performance is backed by sustained industry recognition. Singapore has retained its position as the top meeting city in Asia Pacific according to the International Congress and Convention Association (ICCA) for the 23rd consecutive year, hosting 156 tracked meetings in 2025 – an 8% increase on the previous year. Cvent, meanwhile, has named Singapore its top meeting destination in Asia Pacific for 2026, the eighth time since 2016 it has received that recognition. Together, the accolades point to the same strengths: reliable infrastructure, strong air connectivity, and a reputation as a neutral, trusted international hub.
New partnerships, new events
The Singapore Tourism Board (STB) has signed a three-year strategic partnership with Informa Group Limited, one of the world’s leading B2B events businesses. The agreement will see the launch of three new events in 2026 – FundForum Asia, Pharmapack Asia and BioProcess International Asia – alongside expansions to existing Informa properties including MRO Asia Pacific and Asia Photonics Expo, which will gain a new semiconductor component. The partnership will also pilot ‘festivalisation’ initiatives, blending conference programming with broader destination experiences to enhance the appeal of Singapore for both delegates and exhibitors.
“Business events, organised with the right partners, can do more than bring people together – they can catalyse conversations, deepen connections, and leave a lasting impact on the communities that host them”, said Ong Huey Hong, assistant chief executive, industry development group, Singapore Tourism Board.
The 2026 event calendar is already delivering at scale. The AAAI Annual Conference made history as the first edition held outside North America in its 40-year history, attracting nearly 10,000 attendees. MTX (Milipol TechX) drew more than 21,000 visitors from 89 countries in April – well above its projected 15,000. June will see the Herbalife APAC Extravaganza bring 25,000 delegates to the city, set to be Singapore’s largest-ever meeting and incentive event. Inaugural Asia editions of Passenger Terminal Expo and Breakbulk follow in the second half of the year.
The longer-term picture is equally confident. Major events are already confirmed through to 2032, and STB is targeting S$4.5 billion in MICE tourism receipts by 2040. For event planners and associations scoping the Asia Pacific region, Singapore is making a clear case: consistent performance, growing capacity, and a destination that is investing deliberately in the sector.
