The Singapore Tourism Board has launched a fund which aims to ’empower content creators’ both in Singapore and around the world to tell amazing stories of Singapore. The Fund will support 90% of the qualifying costs for content creators, but will be capped at S$150,000 (US$106,000) per project. Each project must look at Singapore, whether this be, as STB says, as, “a destination, as a home that we love, [or] as a place where our passions shine through”. Qualifying costs can cover both project-related, in-house and third party costs for:
- Creative development and conceptualisation (e.g. Professional services, translation costs)
- Production and execution (e.g. Equipment hire)
- Marketing and distribution (e.g. Advertising fees)
All content creators in the areas of production media, tourism, digital marketing, and influencer marketing, both locally and internationally, may apply to the fund. Applicants may apply as a registered company, or as an individual. Projects will be ideally short form, digital video content, focusing on stories of Singapore that include themes of ‘strength, resilience, solidarity or unity’, either through a single video or a series of videos. Applications are open from 1 May to 31 May 2020. Application forms are available here. Proposals will be evaluated based on:
- Strength of content through storytelling, including alignment and resonance with the themes, the ability to engage and deeply connect with the local and/or global audiences, and clarity and creativity in the concept and execution
- Feasibility of proposal, including relevant track records, extensive marketing and distribution channels.
For further information, click here.
