The Society of Incentive Travel Excellence (SITE) has launched a new strategic partnership with Hilton, the global hospitality company.
Hilton will participate in SITE global events and integrated marketing efforts. The company will also host SITE Classic – slated for 8-11 September, 2021 at Hotel del Coronado, a Curio Collection by Hilton.
“Hilton is excited to grow our partnership with SITE and continue our mission of listening to and expanding our audiences and offerings in innovative ways to meet the evolving industry landscape,” said Vito Curalli, executive director, international sales and industry relations, Hilton. “We look forward to bringing our expertise in the incentive travel market to a new set of sophisticated and savvy travel planners around the world.”
SITE president Aoife Delaney added: “Hilton is a powerful brand with a truly global reputation. With members in 90 countries around the world and a vibrant chapter network, we look forward to working with Hilton to build and bridge cultures through the transformative power of incentive travel & motivational experiences.”
SITE Foundation president Terry Manion added: “SITE Classic is SITE Foundation’s flagship fundraiser, generating hundreds of thousands of dollars in support of our research, education and advocacy programmes, on behalf of the incentive travel industry. Following last year’s hiatus due to the pandemic, we’re back live at ‘The Del’ in September and look forward to working with Hilton to raise the bar this year to new heights.”
Incentive travel, according to SITE, is the fastest growing sector of the business events industry with the highest per capita spend and the widest supply chain.
Accounting for about 7% of all business events activities, the Events Industry Council’s Global Economic Impact study (2018) estimated the incentive travel industry to be worth around US$75bn globally.