SITE Foundation reports on impact of $10m raised for incentive travel professionals

Since its formation in 1988, SITE Foundation, the fundraising arm of the Society for Incentive Travel Excellence (SITE), has raised over $10m to support projects, initiatives and programmes in the incentive travel industry. Funds were raised through annual events like SITE Classic, SITE NITE North America, SITE NITE Europe and through donations from SITE Chapters, SITE Members and industry at large. Now the association has launches its first Impact Report, highlighting how its global community of incentive travel professionals has benefitted from the funds SITE Foundation has raised. Kevin Regan, 2022 SITE Foundation president and AVP, global charters and incentives for Azamara said: “A key element of our mission is to raise funds, but to reach our full potential, our Board of Trustees determined that a better, clearer, more comprehensive articulation of our impact was necessary. That’s why we produced the Impact Report, showing how SITE Foundation has invested back into the incentive travel industry since the Foundation’s formation in the late 1980s. The report also shows how we spent over $1.7m since 2016 alone, supporting 105 projects, and impacting over 16,000 individuals.” Annette Gregg, CEO of SITE & SITE Foundation, added: “SITE Foundation’s mission is to raise funds to drive the business case for incentive travel and motivational experiences, and support professional development within the industry. Our inaugural Impact Report channels the real, tangible difference that our programmes make, year in and year out on the lives and livelihoods of incentive travel professionals all over the world. It demonstrates, unequivocally, to our supporters, sponsors and donors, the extraordinary impact of their generosity. The Impact Report is available for download here