SITE series goes the extra mile in incentive travel

Five cities for incentives showcased. Radisson and SITE publish new ebook.
SITE ebook
SITE and Radisson go the extra mile for incentives

Incentive | Paul Colston
03 July 2026, 9:02am 

Incentive travel is about more than just a trip, it’s about creating truly memorable experiences that inspire, motivate, reward and, potentially, transform.

That’s the ethos behind the Extra Mile eBook series, a curated collection of destinations and properties designed for the diverse needs of incentive travel programmes whether it’s city-life, adventure, wellness, culture, or sustainability.

SITE, the Society for Incentive Travel Excellence, has partnered with Radisson in publishing edition 8 in the series, The Extra Mile in Incentive Travel: Europe’s Best.
The new edition explores five European destinations where history, culture, gastronomy and authentic local experiences come together to create special incentive journeys.  The book takes the reader on a trip through the grandeur and energy of London to the canal-side charm of Amsterdam, then onto the understated sophistication of Brussels and the Mediterranean spirit of Marseille and the Nordic appeal of Gothenburg.

The ebook illustrates how these destinations offer fresh inspiration for planners seeking incentive experiences that go beyond the expected and create lasting impact. You can download it here.

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