SoolNua and Dana Communications to lead SITE global marketing push

The Society for Incentive Travel Excellence (SITE) has chosen Ireland-based SoolNua Marketing and Dana Communications, to lead its marketing on a global level. Pádraic Gilligan (pictured), managing partner at SoolNua, will serve as chief marketing officer (CMO) for both SITE and the SITE Foundation. Gilligan and SoolNua co-owner Patrick Delaney created the Ovation Global DMC brand and have both served as global presidents for SITE. Commenting on the appointment, Delaney said: “Pádraic and I are truly honoured to work with Dana Communications to enhance SITE’s brand and reputation on a global basis and, in particular, to highlight SITE’s indispensable role as the voice of the incentive travel industry. As former DMCs and planners we know the incalculable value of incentive travel to the corporations that plan them and the destinations that host them. We look forward to helping SITE tell this good news story.” Dana Communications is a hospitality and travel lifestyle-marketing agency with a roster of world-class brands and destinations from all around the globe. Dana’s team is led by Lynn Kaniper, president, who was named one of the Hospitality Sales & Marketing Association International (HSMAI) Top 25 Extraordinary Minds. “The entire Dana team is thrilled to partner with SoolNua to aid SITE in achieving its marketing goals not only because it is an outstanding global association, but also because we share the same passionate belief that every incentive travel experience can – and should – be transformative,” said Kaniper. Didier Scaillet, recently named new CEO for SITE and the Foundation, said he was “thrilled” to be working with Gilligan as CMO for SITE and the SITE Foundation. “The combined team of SoolNua Marketing and Dana Communications, with Pádraic at the helm, will offer expertise, experience, passion and creativity that are unparalleled. They clearly emerged as the top choices from a rigorous, comprehensive and transparent selection process.” Over the last 44 years, SITE has grown to nearly 2,200 members in 84 countries with 29 local and regional chapters. The association’s slogan is: ‘Incentive travel is not a luxury — it’s a necessity’.