South Korea launches new meetings package PLUS SEOUL

The South Korean city of Seoul is offering new meetings and incentives packages, with the aim of attracting more international delegates. PLUS SEOUL will include a range of expanded options to customise locally-hosted events with more personal branding and experiences. The added incentives reflect Seoul’s strong government-level commitment to boosting the Korean capital’s meetings industry, in response to increased overseas demand. The customizable features of PLUS SEOUL include company-branded cakes and cookies for events with 50-199 participants, team-building programmes and entertainment for 200-499 participants, event-branding on buses and photo mosaic walls for 500-999 participants, and event videos and on-site Korean cosmetic booths for 1000 or more participants. These features all come on top of core PLUS SEOUL benefits for corporate meetings and incentives, including financial, promotional, and operational support based on event size and scope. Several prominent global brands have already taken advantage of the PLUS SEOUL package to enhance their corporate activities in 2019. In March and April, Allianz Life Indonesia rewarded 2,000 of their top-achieving employees with a range of cultural experiences and meetings throughout the city, enhanced by bus branding, K-pop performances, and utilization of Seoul MICE Alliance venues such as the Dongdaemun Design Plaza. An official at Seoul Tourism Organization said: “We are seeing a strong increase in the number corporate groups visiting Seoul from the Asia-Pacific as a result of our PLUS SEOUL campaign and related ongoing efforts to promote our city as an attractive incentive travel destination. We anticipate continued growth along this trend for the second half of 2019.”