SpotMe acquired by Swiss Post

Swiss Post has acquired a majority stake in SpotMe, the Lausanne-based company and a spin-off from the Swiss Federal Institute of Technology. SpotMe, which offers end-to-end event technology solution, will continue to operate globally and as a standalone company after the majority investment. SpotMe has offices in the United States, Singapore and Bulgaria and its SpotMe management team is co-investing in the company alongside Swiss Post. “We carefully considered who SpotMe’s ideal partner would be and found a fitting match in Swiss Post, a company that shares our values of reliability, trust, and security. This strategic partnership is expected to provide us with significant momentum for growth, and will benefit not only our company but also our customers on both sides,” said SpotMe CEO Pierre Metrailler. “The confidential transfer of data from A to B has always been part of Swiss Post’s self-perception and core mandate. The need for mail secrecy also exists in the digital world. All kinds of events play an important role in customer communication. The services provided by SpotMe will in future allow us to offer our business customers security and simplicity in this area,” said Nicole Burth, member of Executive Management at Swiss Post and head of the Communication Services unit. In March 2023, SpotMe was named a Leader in The Forrester Wave™: B2B Event Management Technology, Q1 2023 report by Forrester, a leading global market research firm. SpotMe said it would tap into Swiss Post’s technology portfolio and network and will continue to expand in its key markets. The management team, the product and services lineup and all existing contracts remain unchanged. As part of the joint vision, the product roadmap for SpotMe will continue to prioritise engagement, deep CRM integrations, and enterprise-grade security and privacy. The partnership hopes to drive innovation in audience interaction, personalisation, and data-driven insights, while also ensuring integrations with major CRM and marketing automation platforms with a strong focus on high-touch industries such as life sciences, professional services, financial services and technology. Details of the transaction have not been disclosed.