Survey reveals 231bn yen effect to local economy from PACIFICO Yokohama

PACIFICO Yokohama, one of the largest MICE complexes in Japan, had a 231bn ($2.07bn) yen effect on the local economy in 2017, according to the city’s latest survey on the economic ripple effects of events. The economic ripple effect was also found to have increased 12% over the previous survey. The venue is now looking forward to the further expansion of its economic impact with the addition of the new PACIFICO Yokohama North facility scheduled to open in spring of 2020. Additionally, the effect of the venue on the lives of Yokohama residents was measured and found to be approximately 4.2 billion yen, an increase of 20% over the previous survey. One benefit noted was low transportation costs being passed on to local residents.