Swapcard acquires registration platform Avolio

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Swapcard acquires registration platform Avolio

Online event platform Swapcard has acquired Avolio, a registration platform based in the USA.

Swapcard says the acquisition will allow them to provide event organisers with one technology partner that can run all their hybrid and virtual events.

The acquisition comes following a 400% increased in projected turnover between June 2020 and January 2021 for Swapcard. The company has also expanded from 45 to 100 employees.

The platform currently contains networking features, a virtual marketplace and live streaming services. Swapcard says the addition of registration makes it an “all in one, end to end platform.”

Music festival SXSW, Expo 2020 Dubai and Informa are among Swapcard clients.

Baptiste Boulard, CEO and Co-Founder, Swapcard, commented: “We are entering a new area where data will power experience. Clients want to control the entire data journey and provide attendees & exhibitors with one single login step, as well as create a custom experience for each user.”

Mark Hubrich, CEO of Avolio, commented: “We realized in the Spring of 2020 that our clients needed to pivot away from face to face events and were requesting assistance with selecting the optimal virtual events technology for their companies and needs.

“We reviewed the marketplace of virtual events technology and deemed Swapcard to be the top solution in the industry. Every client we introduced them to agreed with our assessment and adopted the platform to engage their attendees and conferences. We believe 2021 will be another year of change and through Avolio’s technology platform and Swapcard’s leading technology for virtual events, we will be well positioned to lead the industry with virtual and hybrid events.

“Joining the Swapcard team allows us to continue to guide the industry with creating technology solutions for the future of meetings, events, and tradeshows.”

Stuart Wood is a news reporter across the Mash Media editorial portfolio. He writes for CMW alongside sister publications Conference News, Exhibition News, Access All Areas and Exhibition World.

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