EUROPE – A cow, pride and a year’s supply of cheese was at stake at the annual Switzerland Meeting Trophy on 3-6 July.
The unconventional rally celebrated its 10th year with eight teams of representatives from congress and incentive travel agencies and associations from 12 countries competing across the country. The route this year wound its way from Lugano to St Moritz via Chiavenna, to Lanquart and Zurich.
Belgium took the coveted prize home, with France in second and North America in third place, leaving Great Britain, Germany, the Netherlands, Russia and the Nordic countries in joint fourth.
In association with the Switzerland Convention & Incentive Bureau (SCIB), the Switzerland Meeting Trophy allowed participants to get to know Switzerland in a fun way while offering partners, destinations and service providers who work with Switzerland Tourism an opportunity to establish new contacts.
Challenges during the trip included cheese and amaretti tasting, a game of boccia, pedalo racing, tent assembling, Switzerland trivia and bike-riding through the mountains.
“It was a huge pleasure to showcase Switzerland from its best side to a group of enthusiastic UK MICE agents,” said the UK and Ireland Manager for SCIB, Claudio Zemp. “Team GB might not have won the trophy but I feel Switzerland made nine friends for life.“
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