Livio Goetz, the current Head of the Switzerland Convention and Incentive Bureau (SCIB) in London, is heading for Sydney to take up the post of new Market Manager Australia/New Zealand for Switzerland Tourism (ST). Goetz will assume his new position in July.
Although the Australia, New Zealand and Oceania Region is small for Switzerland Tourism, it is nevertheless a key market with major potential.
In 2017, 365,000 hotel overnight stays were registered in Switzerland from the entire region, which represents growth of 13% compared with the previous year. By 2020, ST expects this figure to increase by up to 19%.
ST’s activities in Australia/New Zealand are primarily targeted at travellers aged over 50, who often spend several weeks in Europe, spending an average of CHF260 (US$264.8) per day in Switzerland.
Goetz will succeed Mark Wettstein in Sydney.