Sydney lights up for Jeunesse Global in 2018

New South Wales (NSW) minister for Tourism and Major Events, Adam Marshall, announced that over A$31m will be pumped into Sydney’s economy after the city secured the Jeunesse Lifestyle Rewards Sydney 2018 event. “There are long-standing relationships between Asia and our State, with events like these strengthening those bonds between our communities,” Marshall said. “Over 5,000 delegates will be creating memories here that will last a lifetime,” added Marshall. Business Events Sydney (BESydney) partnered with Destination New South Wales (DNSW) to win the competitive bid, leveraging DNSW’s annual Vivid Sydney festival, which is a major drawcard for international visitors. Vivid Sydney features an array of art and light installations that take over the entire city for three weeks every year. The festival attracts over 2.3 million people and contributes over $143m to the State’s economy. BESydney’s CEO, Lyn Lewis-Smith, said: “Choosing Sydney to host this incentive program will ensure Jeunesse Global is able to truly reward, inspire and motivate their delegates. Clients have seen up to a 20% increase in sales when they announce Sydney as the next destination for their own incentive. “Since Sydney was announced as the destination for 2018, the initial anticipated attendee numbers have doubled – and we’re still some months away from welcoming guests to our city,” added Lewis-Smith. President of Greater China, Jeunesse Global LLC, Robin Lee, confirmed Vivid Sydney’s appeal was a major reason for the direct selling giant choosing the harbour city.