Over 42,000 delegates will spend close to 190,000 delegate days in Sydney and greater New South Wales (NSW) thanks to international business events already confirmed for the city for 2017.
“Business Events Sydney’s (BESydney) success, securing 106 events up until 2023, reinforces global confidence in the city and its ability to shape outcomes for tomorrow,” said Lyn Lewis-Smith, CEO of Business Events Sydney (BESydney).
Sydney’s new International Convention Centre Sydney (ICC Sydney) opens in December this year and one major event it will host in the New Year is the International Association of Restructuring Insolvency Bankruptcy Professionals (INSOL) World Quadrennial Congress, in March 2017.
A large percentage of Sydney’s confirmed conference business falls within the priority sectors of professional services, technology, science, health and education. Events booked in include the OpenStack Summit 2017 with 4,500 delegates, International Society for Digital Earth Symposium with 800 delegates, and the International Bar Association Annual Conference with 4,000 delegates.
Three of the Institute of Electrical and Electronics Engineers (IEEE) conferences confirmed for Sydney will also be held in 2017, with two set for ICC Sydney.
In 2017, corporate incentive business secured is set to attract 14,700 delegates who will stay 70,900 delegate days in NSW, generating an estimated AUS$71m ($US54.4m) in direct expenditure.
BESydney claims the figures will continue to grow as BESydney secures more short-lead Asian events. Companies such as Prudential Hong Kong, NU SKIN Korea, Babycare China and AXA Hong Kong, the bureau says, have confirmed the city for their upcoming incentives.
The largest incentive for the year will be Amway China, which is returning to Sydney for its third time with half repeat delegates and half that have never experienced Sydney on an Amway incentive before.
“Asian incentives offer significant economic value as well as cultural and business exchange for a host destination,” said Lewis-Smith. BESydney research shows the average business traveller spends up to 6.5 times more than a leisure traveller and this money extends beyond Sydney with most incentive programmes involving a regional component.
“When the OpenStack Community meets next year in Sydney – it will be the single largest gathering of cloud computing techs in T-shirts yet seen in Sydney,” noted Tristan Goode, founder of the OpenStack community in Australia, India, Taiwan and Hungary.