“Technology adoption is accelerating,” says Cvent CEO

Reggie Aggarwal, CEO and founder of Cvent, delivered an opening keynote offering an “optimistic outlook” on the future of the events industry during the company’s annual industry and customer conference, Cvent CONNECT Europe yesterday (8 November). In his address, Aggarwal reflected on the strength of the meetings and events industry, coupled with the rapid digital transformation the industry continues to undergo. “Technology adoption is accelerating at rates we haven’t seen before, enabling us to connect intentionally, purposefully and in a more measurable way,” said Aggarwal. Highlighting the importance of embracing technology to automate processes, integrate systems and collect data across the entire customer journey, Aggarwal discussed the power of digital tools to drive greater business outcomes. He also outlined the power of AI to supercharge these efforts. Aggarwal concluded: “The powerful intersection of people and technology is all around us, and it’s going to help all of us achieve our goals, especially with resource constraints and continued economic uncertainty.”