Thai company launches MICE online portal

Image Asia Events (IMAGE asia) has announced the rolling launch of meetinthailand.com, Thailand’s first and only in-depth, interactive online portal for the meetings, incentives, conventions and exhibitions (MICE) industry. The project has now been completed, following its ‘soft’ regional launch in Phuket in November 2016. According to Grenville Fordham, founder and managing director of Image Asia Events (IMAGE asia), the company behind meetinthailand.com, the website now hosts detailed business profiles of approximately 600 MICE suppliers, including 320 hotels with MICE facilities, as well as exhibition/convention centres, DMCs, tour operators, event organisers, restaurants and more – spread across nine areas of the country: Bangkok, Chiang Mai, Pattaya, Phuket and Koh Samui plus the wider regions of central, north, northeast and south Thailand. “Obviously, we’re still in the early stages of reaching out to national and international MICE buyers – who this MICE portal is designed for – but even during our rolling launch phase, we’re seeing satisfying growth in visitors per month (at around 250% from January to June 2017) to what is, after all, a very niche website,” said Markus Vogt, IMAGE asia’s business development manager who leads the MICE project team.