Marketing and event technology collective, The Arinex Group, has followed the launch of fieldstate, designed to serve as the group’s dedicated creative agency, with the appointment of Jessica Ferguson as CEO of its flagship brand, Arinex.
The Arinex Group provides a service network for global conferences, incentives and corporate events across Australia, New Zealand and Greater Asia. The Group’s corporate business is already partner to many global brands including Zeekr, Tesla, Mattel and Asics. It is a portfolio set to expand under fieldstate with a specialised creative team.
Ferguson previously served as head of business development and marketing functions for Arinex.
Maree Di Pasquale, group CEO of The Arinex Group, said: “Jessica’s appointment is a defining moment for Arinex… She has a profound understanding of how to create deep value for our clients. She is the perfect leader to steer Arinex through its next phase of growth, blending her deep industry knowledge with a commitment to innovation and storytelling to deliver the world-class experiences our clients have come to expect.”
fieldstate joins a portfolio of specialist brands, including Arinex (professional conference organising and destination management), Arinex Live (technical production), Neoteq (technology innovation company) and evexus (event management software).
Ferguson said: “Arinex has always provided the gold standard in event management services for our conferences and incentive programmes, and we now have an exciting opportunity to further strengthen our position as an experiential-led organisation.”
