The fresh group appoints new CEO

UK-based agency The fresh group has appointed a new CEO, as part of its growth strategy and continued development. Lee Harris has worked closely with the group as chairman and non-executive director for the last four years, and will now step into the role of CEO. He has agreed to take a more active role in driving the business forward and setting the strategic vision for the years ahead. Harris commented: “It’s been a real honour to have been offered the role of CEO especially as I have seen fresh go from strength to strength, while working closely with the leadership team. “Over the last two years, we have continued to recruit and develop skillsets internally to diversify our service offering to our clients, and the feedback has been phenomenal. Our insight, creative and project delivery departments have received particularly strong feedback. Not only this, but more of our clients are partnering with us for the long-term because of the continued value fresh can add, over and above using individual niche agencies.” The fresh group is based in Manchester, operating on a global scale with a client portfolio across retail, automotive, tech and financial industries. Many of the latest projects fresh is working on, as part of the diversity in service, are for clients undergoing large business transformations. Harris continues: “I am really proud of the team at fresh so far in response to our continued development. Especially of our teams on the front line who make amazing things happen for our clients day in and day out. As our client portfolio continues to grow with the direction we are taking, I am tremendously excited about the opportunities that these new partnerships will bring.”