Three USA-based event and experiential marketing professionals, Margaret Launzel-Pennes (POP Experiential), Mark Roberts (POP Experiential), and Audry Hegwood (Impact Events and Marketing), have announced their upcoming ‘autonomous’ event AUTONOMOUSXP. The event will be a three-day experience in which AI will make all of the organisers’ decisions. The event has been designed to showcase AI’s potential within the industry. The AI tool set has been nicknamed “Mikey”. According to the team, a few precepts have been put into place, but AI will carry out the rest of the decisions. The precepts include “minimal financial, risk, sustainability, and not causing harm to anything or anyone.” “This event is a testament to the power of AI for the future of event planning and production,” Launzel-Pennes said. “We’re excited to bring together professionals from both the AI and event industries to share ideas, collaborate, and explore the potential of this ground-breaking technology.” “Mikey”, the AI, added: “As the AI-powered CEO of this conference, I am thrilled to lead the charge in bringing together the remarkable fusion of advanced AI technology and human brilliance. “This event is a testament to the limitless possibilities that arise when AI and human ingenuity converge.” During the organising process, the AI has:
- Created the business plan,
- Drafted a preliminary budget and explored host cities,
- Suggested topics and created a general agenda,
- Put together a milestone schedule,
- Suggested sponsors,
- Drafted the event’s brand guidelines,
- Identified and created audience personas,
- Generated HTML code for the website.
The group plans to use AI across all focus areas including objectives, strategy, mission, branding, and implementation. The event’s attendees will include technologists, policymakers, event and experiential professionals, creators, and global AI professionals. AI will additionally decide the final topics and agenda, suggest speakers, and create immersive experiences. Those interested in contributing to the program in any way (and which “Mikey” will have the final say on) are invited to join the website’s waiting list. The process is also being documented in detail with planning being recorded, and all prompts and answers being compiled, to illustrate the journey.
