Canada’s largest and most-visited city, Toronto, attracts thousands of global business events annually – from executive meetings for a few, to high-end incentives, to citywide events for tens of thousands.
Thanks to a reputation for openness, diversity, and inclusiveness, and leadership across a spectrum of Canadian innovation industries helping to attract some of the world’s best attended conferences, Toronto is taking its rightful place on the global meetings stage.
The business capital of Canada, Toronto is the second largest financial centre (following New York), the third largest tech hub, and the second-largest life sciences cluster in North America. The city consistently ranks in the top five conference destinations in North America and has frequently topped Cvent and Watkins Reports ranking lists.
“We are always thrilled when Canadian destinations top global rankings,” says Chantal Sturk-Nadeau, Executive Director of Destination Canada’s Business Events team, noting when global organisations meet in Canada, and Toronto specifically, their attendance records grow.
Case in point: Collision, the ‘coachella’ for tech geeks was drawn to Canada thanks to Toronto’s outstanding leadership across the tech spectrum – from Fintech to Medtech, from AI to wireless networking and beyond.
The fastest growing tech event in North America welcomed some 30,000 delegates in year one of its three-year commitment and created some CAD$147 million in economic impact.
“Meetings and events are a powerful catalyst for economic development,” says Tara Gordon, Vice-President Sales & Service, Business Events Toronto, noting that business events such as Collision, or the upcoming Fintech Connect Toronto, provide an ideal opportunity to spotlight Toronto’s innovation ecosystem.
Aside from Toronto’s expertise, its strategic location is also a plus for attendees. Getting to Toronto is a snap, especially for organisations outside of Canada. The city is in close proximity to major US cities such as Boston, New York City and Washington, D.C.
“Toronto is the gateway to Canada, and with 1,100 daily flights arriving from 55 countries around the globe, it is a destination that is appealing for international meetings,” says Gordon, who also notes that when it comes to conference ‘product’, the city ticks all the boxes. The Metro Toronto Convention Centre (MTCC), Canada’s largest at over 55,741sqm of rental space, has achieved recognition on everything from building excellence, to its sustainable operations and more. MTCC is one of six convention centres (totalling over 232,000sqm of space), within the Greater Toronto Area. With some 38,000+ guest rooms, Toronto has all the name brands global travellers seek, with plenty of upscale boutique properties to choose from as well.
Outside the conference room awaits one of North America’s most vibrant, cosmopolitan cities. The iconic CN Tower, spikes a skyscraper-filled horizon, overlooking Toronto, an ethnically-diverse major city, boasting dynamic arts and culture, world-class dining, a bustling nightlife and internationally-acclaimed music. Often referred to as ‘Hollywood North’, Toronto’s thriving film industry, is highlighted by the world-renowned Toronto International Film Festival. Home to four major professional sports teams (including the 2019 NBA champions, the Toronto Raptors), the city perpetually projects an unmistakable big-league, big-city vibe conference delegates desire.
Learn more: www.businesseventscanada.ca