Tourism Australia releases immersive destination videos

Tourism Australia has released a series of immersive videos which aim to “transport event planners from around the world into the heart of some of Australia’s destinations”. Using 8D audio technology, a sound engineering treatment that, when the viewer wears headphones, gives the music and sounds a three-dimensional effect, the six videos take viewers on a journey, immersing them in the sights, sounds and textures of destinations such as Uluru, Sydney Opera House, Fraser Island and the Daintree Rainforest. The videos have each been themed by colour – blue, red, magenta, green, black and white – to “showcase the visual diversity and vibrancy found in Australia”. Tourism Australia managing director, Phillipa Harrison, said: “Many organisations have had to put their incentive trips on hold this year, but reassuringly the demand for Australian business events experiences hasn’t waned with many still dreaming about travelling here in the future. “Although the current border restrictions mean that international groups can’t visit right now, we need to continue to keep Australia top of mind through bold and engaging initiatives, and remind them of the exceptional experiences that await them when they can travel here again. “Australia is such a unique and diverse destination for business events and this collection of new videos captures the unique colours, sights and sounds of some of our most spectacular landscapes – giving people a real sense of being there in the moment.” The videos can be viewed on the Business Events Australia website.