TripActions Group expands European acquisitions

The TripActions Group announced on 8 November that its Reed & Mackay brand has completed the acquisition of its long-standing partner, Atlanta Events & Corporate Travel Consultants. This marks the fourth Europe-based acquisition by the TripActions Group in the past 18 months, adding Spain to the Group’s expansion across Europe. “Not only does Atlanta Events & Corporate Travel Consultants bring deep-rooted knowledge of the Spanish corporate travel, meetings and events market, its values also closely align with Reed & Mackay’s,” said Reed & Mackay CEO, Fred Stratford. “As people look to meet face-to-face, meetings and events — including team onsites and offsites — are driving a large share of the recovery,” said TripActions Co-founder and CEO, Ariel Cohen. According to Reed & Mackay, Atlanta Events & Corporate Travel Consultants has been part of their international partnership for over a decade. To meet European demand, Reed & Mackay’s Meetings & Events employee base has grown by 5x year-over-year. The acquisition is the latest in a quick succession of investments by the TripActions Group in Europe. TripActions acquired Reed & Mackay in May 2021, adding Comtravo in Germany and Resia in Sweden in February and March of 2022, respectively. Atlanta Events & Corporate Travel now has offices in Andalucia, Barcelona, and Madrid, and over 70 business travel and event staff.