UK's BVEP will do ‘whatever it takes’ to represent industry

The UK’s Business Visits and Events Partnership (BVEP) has said that aspects of relief and support must be implemented specifically for the events industry. The UK chancellor stated on the 18 March that £330bn (USD$389bn) of loans would be available for leisure, hospitality, pubs and clubs, hotels and attractions, but he failed to mention events. In response, BVEP has asked its partners to reflect on both the language and the numbers that they are using to support claims for assistance and recognition from the government. BVEP advises that the industry agrees to use ‘events’ as the key word when discussing the industry. This aims to ensure that in the competing landscape for attention, using the same word for the activities the industry covers becomes part of the core narrative. The company also states that the UK event industry is worth in total £70bn per annum. BVEP encourages the industry members to use this number when discussing the value of UK events. BVEP revealed that events drive over 50% of the visitor economy and therefore, is another part of the narrative that needs recognition. It also has access to core briefings from both departments and agencies such as Visit Britain, as well as responding to questions from partners seeking advice or clarification on issues. BVEP also aims to share best practice, insights and advice. BVEP urges the industry to continue to share information and advice to ensure a well informed and united industry.