Mandurah and the Peel Region of Western Australia have been selected as the destination for the Ulysses Motor Cycle Club 2021 Annual General Meeting, against a field of national competitor destinations.
The Ulysses Club is a social club for motorcyclists over the age of 40 years and claims to be the largest social club in Australia. It is a not-for-profit association and the club’s AGM Event has grown from a camp over, meeting and meal, to a major event attended by 3,000 delegates. It spans a week, attracts major motorcycle manufacturers and suppliers who provide trade displays and test rides of the latest machinery. There is also a Grand Parade through the town or city, several nights of entertainment, a church service and official meetings and ceremonies.
The seven-day event will be staged at multiple Mandurah venues, 23-29 March 2021. Mandurah is 72km/45 miles south of the state capital, Perth.
The Perth Convention Bureau’s (PCB) CEO, Paul Beeson said: “We are delighted to have secured the Ulysses Motor Cycle Club AGM for Western Australia, and even more so to have Mandurah the selected destination. Mandurah possesses the ideal conference mix of multiple, large capacity venues with diverse, high quality leisure touring product.”
In addition to the conservatively estimated A$18.5m (US$13.9m) in delegate spend at the Mandurah AGM event itself, the pre- and post-conference touring through the Peel region and Western Australia broadly will benefit the tourism and other industries enormously.
“The nature of leisure motorcycling, to tour at length, will ensure the State Government and City of Mandurah’s investment in this conference is returned at a very high rate, higher than most conferences, and at a higher spread of dispersal throughout the State,” Beeson added.
Ulysses Motor Cycle Club 2021 AGM director Tony Collins said: “The team at Perth Convention Bureau played a pivotal role in helping to prepare the successful bid document for the event and their support is greatly appreciated. Thanks also to Mandurah City Council for their ongoing assistance and support. Ulysses Club members look forward to seeing the best of WA”.
“Local Western Australian conference conveners such as Tony are critical to Western Australia’s success in securing such high-yielding conference events,” Beeson said. “It’s why a strategic focus is to identify and recruit such individuals to the bidding process.
“Another strategic focus of PCB is securing large, high value ‘Hero’ conferences for Western Australia. The Ulysses AGM joins a stable of other Hero events won by PCB for Western Australia,” he added.