Venue and industry association partners announced for inaugural IBTM Asia Pacific

IBTM World organiser, RX, has confirmed AsiaWorld-Expo in Hong Kong will be the venue for its new IBTM Asia Pacific trade show, 19–20 March 2025. The organiser also announced the international and regional chapter associations: ICCA Asia Pacific, MPI and IAPCO would be the inaugural show’s supporting partners. RX says the show will provide a gateway to the Asia Pacific MICE market bringing together a high calibre group of international, APAC regional and local meeting planners and exhibitors for two days of pre-scheduled one-to-one business meetings, education and networking. Waikin Wong, ICCA regional director Asia Pacific commented: “I am thrilled about our partnership with IBTM Asia Pacific. This collaboration underscores our commitment to sustainability, legacy and DE&I (diversity, equity and inclusion), making the Asia Pacific region a compelling choice for international association events and business innovation. We look forward to working together to create impactful and meaningful experiences for our industry.” The Asia Pacific MICE market is forecast to become a major player in 2024 and beyond. The region’s MICE industry is expected to reach $441.1bn by 2025. The growth of the industry is underpinned by investment in infrastructure and new airline routes. Given this growth, IBTM Asia Pacific is poised to provide a leading platform that will service the interests of the events community. Martin Boyle, CEO at IAPCO said: “The Asia Pacific region is pivotal for the events industry due to its rapidly growing economies, diverse cultural landscapes and world-class venues. It serves as a strategic gateway connecting East and West, offering unparalleled opportunities for business and networking. The region’s commitment to innovation and excellence makes it an essential destination for hosting international events that leave a lasting impact.” IBTM Asia Pacific says it expects 250 pre-qualified buyers and 1,500 visitors from over 20 countries within Asia Pacific to attend its new show. “We are excited to bring IBTM to the Asia Pacific region and facilitate the important business connections for local and international event professionals with key suppliers, destinations and venues,” said Claudia Hall, event director, IBTM World and IBTM Asia Pacific. “We are delighted to have the support of our confirmed association partners. Working with them is paramount to our strategy to curate an experiential event programme,” she added. For more information, or to register interest, visit IBTM Asia Pacific