Sydney, Australia-based full-service events agency Veritas Events has beefed up its leadership team as part of a broader investment in the agency’s future growth. The appointments reflect an investment in capability across three key areas of the business: operations, brand and experience, and marketing and growth.
Lisa Deaves has been appointed director of operations, having spent 16 years with Veritas Events. In this elevated role, she will continue leading the operations function, as well as strengthen service delivery and support business growth.
Sarah Galbraith has been appointed director of brand, experience & partnerships following 12 years with the agency.
“As our clients’ needs continue to evolve, it’s important that our business evolves alongside them. These appointments strengthen our leadership capability and position Veritas Events for the next phase of growth,” said Kieran Kennedy, managing director of Veritas Events and BI Worldwide Australia.
“By strengthening our leadership across critical areas of our business, we’re enhancing our ability to deliver seamless, end-to-end solutions for clients.”
Taylah Dolan also joins the business in the newly created role of head of marketing. Previously marketing director at AirTrunk, Taylah has extensive experience leading integrated marketing strategies for high-growth brands across the Asia-Pacific region.
Donna Latta has also been promoted to general manager, operations.
