Sydney and Melbourne based event management company, Veritas Events, has announced the launch of the Create an Experience – Australia 2021 campaign, an initiative which aims to “encourage Australian businesses to start planning their event stories for 2021 and help revive the domestic event economy”.
The video promotes Australian hotels, venues, event professionals and destinations that contribute to event experiences.
Supporting the #WeMakeEvents global movement, the video is a message created by events professionals for the events industry calling for support.
Business events contributes AU$37.5bn (US$27.4bn) to the Australian community, and an estimated 229,000 people were directly employed by the business events industry in FY19, as reported by the Business Events Council of Australia (BECA).
Veritas events director, Kieran Kennedy said: “Business events are a major driver for the Australian economy. As a nation, we are exceptional at creating and executing events – just look at the Sydney Olympics. Event experiences contribute to our national story and promote Australia as a wonderful country to visit and live. We now need companies to start planning their 2021 events, playing their part to jump start our economic revival.
“Australians are all about friendship and lending a helping hand – now is the time to stand together and promote our world class events industry.
“It is a critical time for our events sector, all of us are doing it tough. We encourage Australian businesses to help share and champion our message. Australia’s event industry is open for business, with incredible event stories to create.”
The Create an Experience – Australia 2021 campaign video and media kit can be viewed here.