Visit Sunshine Coast has unveiled a new brand

Australia’s Visit Sunshine Coast has unveiled a new brand identity for Business Events, designed to capture the essence of the sun-kissed region. The brand refresh aims to accentuate the charm of the Sunshine Coast as a retreat from city life. With wide-open spaces and clear blue skies, the new narrative is that this coastal sanctuary encourages visionaries to relax and let their thoughts flow. The organisation has introduced a refreshed logo, website, and sizzle reel for business events. Ali Thompson, the head of business events said: “On the Sunshine Coast, we radiate a sunny disposition, fostering a ‘sunshine state of mind’ in business event attendees. Our natural environment enhances clarity, productivity, and tranquillity, setting the stage for extraordinary outcomes.” The sizzle reel highlights the landscape of the region, from Caloundra to Noosa, the developing City Centre in Maroochydore, and the booming educational health precinct in Kawana. It also emphasises the destination’s commitment to sustainability and showcases a variety of venues, illustrating the region’s domestic and international connectivity, including New Zealand. A revamped website now offers an innovative supplier search tool, enabling event planners to discover a wealth of venues and services across the region.