VOK DAMS agency creates new position of global head of sales and consulting

Global events and communications agency VOK DAMS has appointed 360-degree marketing expert Sebastian Adam (pictured) to the newly created position of global head of sales and consulting. Adam was previously associated with companies such as Volkswagen Latin America and Springer & Jacoby International. He has over 20 years of know-how gained mainly in Asia, North and South America and Europe. He will be responsible for expanding new business, especially in international markets. In addition, together with the global and national teams, he will advise existing clients and bring them into the new age of digitisation and hybrid events. “With the digital transformation of the agency in recent years, we have already set the right course. We are therefore pleased to be able to expand and strengthen this positive development globally with Sebastian,” said Colja Dams, CEO VOK DAMS worldwide. “We met in China in 2006. To have him with us as an international expert in the field of live marketing and his doer mentality is a great asset for the agency.” “Virtual and hybrid events, but also the topic of metaverse as customer platforms of the future, open up completely new possibilities for brands in terms of positioning. I am therefore happy to use my international experience to further advance these areas at VOK DAMS and to be one of the first to pick up on new trends together with Colja and his team, as well as to develop innovative and creative strategies for our clients,” said Adam. VOK DAMS is headquartered in Germany and represented in 19 locations worldwide and has around 300 professionals creating and producing brand experiences for corporate and public events, trade fairs, roadshows and showrooms. Founded in 1972 and owner-managed ever since, VOK DAMS clients include BMW, Bayer, Grohe, Lamborghini, Porsche and SAP.