From Washington to Sydney, Madame Tussauds invites visitors to experience AR

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From Washington to Sydney, Madame Tussauds invites visitors to experience AR

Creative technology specialist Cassette has been appointed by tourist attraction Madame Tussauds to deliver an AR experience for visitors in Washington, DC.

Cassette has developed an augmented reality installation in the Madame Tussauds Washington, DC museum, whereby visitors will be able to reimagine themselves as the 46th US president, appearing behind the podium at the presidential inauguration.

Furthermore, the team at Cassette have created an interactive fashion show experience (see below video) for Madame Tussauds in Sydney, Australia to coincide with the launch of the Megan Gale wax figure.

Curating solutions to enhance analogue experiences, Cassette is a business arm of TRO, an Omnicom Group company.