Why SongDivision is turning company values into something people actually feel

Bring your values to life with a musical experience teams remember.
Andy Song Division pic (1)

Sponsored Content | Iain Stirling
09 June 2026, 3:23pm 

Many organisations wrestle with the same challenge: values that look compelling in a strategy document but struggle to take root in day‑to‑day culture. SongDivision, known globally for using music to strengthen team connection, is inviting one organisation to explore a different approach – by transforming their values into a shared creative experience.

As part of this initiative, SongDivision will host a Core Values Song experience for a selected team. The 90‑minute virtual session brings people together to reflect on the stories, behaviours, and lived moments behind their values, before shaping those insights into an original song written collaboratively.

The process is guided by world‑class musicians who specialise in corporate facilitation, helping teams move beyond discussion into active co‑creation. It’s an exercise in listening, alignment, and contribution – the same qualities that underpin strong organisational culture. And because music taps into emotion and memory, the resulting song becomes a meaningful anchor for ongoing engagement.

Following the session, the track is professionally recorded, giving the organisation a unique asset for onboarding, internal communications, and moments of celebration.

What the selected organisation will receive:

  • Core Values Song experience – delivered virtually
  • Up to 30 participants
  • Professional studio recording of the finished song
  • Valued at $10,000

How to be considered

  • Connect with Andy on LinkedIn
  • Tag a colleague who would value this type of experience

https://www.linkedin.com/feed/update/urn:li:activity:7465469402235207681/

Rather than a random draw, SongDivision will thoughtfully select a team for whom this experience would have genuine cultural impact and who are open to sharing their journey afterwards.

For organisations looking to bring their values to life in a fresh, human way, this initiative offers a compelling opportunity.

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