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Winter incentive groups heat up in Melbourne

Australasia News
Winter incentive groups heat up in Melbourne

Melbourne Convention Bureau (MCB) is following up a strong end to the last financial year, by securing a further 21 corporate incentive travel events, including a first major association event of the year, CODA 2020 (CODA was formally known as the Social Media and Critical Care Conference).

These events are expected deliver over $20.1m in economic contribution to the state of Victoria’s economy. The majority of the 3,728 delegates are due to arrive over the next two months and deliver almost 11,000 room nights.

MCB’s acting CEO Julia Swanson praised the efforts by the MCB team only four weeks into the new financial year.

“We are off to a flying start this year, with the team consistently increasing hotel occupancy during the winter months with visitors staying mid-week.

“The incentive sector has never looked so healthy, providing ongoing direct business opportunities to our MCB partners. More room nights, venue bookings and retail spend – ultimately a partnership with MCB means more business,” Swanson said.

MCB’s integration into Visit Victoria, the bureau believes, gives it an edge over domestic local and international competitors in accessing major events and generating outcomes for incentive groups to create money can’t buy, VIP experiences that are unique to the city.

MCB is offering bespoke itineraries designed to suit a range of groups – from participating in street art workshops to learning all about Melbourne famous coffee and exploring the city’s eclectic laneways.

For more information, download the 2019 Melbourne Incentives Planners’ Guide

Managing Editor, Conference News & Conference & Meetings World. Write Paul an E-mail