Almost 60 years ago, on 18 December, 1964, in Bern, Switzerland, the world’s first national convention bureau was created as the ‘Interest Group of Swiss Congress Cities’. Today, the organisation known as the Switzerland Convention & Incentive Bureau (SCIB), is active in 13 countries.
The Swiss meeting destinations Berne, Engelberg, Interlaken, Lausanne, Montreux, St. Moritz and Zürich united back then to establish that first ever national CVB, which today sits under the national marketing organisation, Switzerland Tourism.
SCIB brought out the cake and candles to officially celebrate its anniversary during the recent IBTM World in Barcelona, where Barbra Albrecht, director of SCIB and member of the board of Switzerland Tourism, told guests on the stand: “I am confident that SCIB will continue to inspire organisers, companies and participants alike to come to Switzerland for many more decades.”
Photo: Visitors celebrating the 60th anniversary of SCIB at IBTM World. © Claudio Valdes Video: © Ramon Lopez
